aysite42011.JPG
AY Report has a write-up on a talk Bob Sanna, Forest City Ratner’s executive vice president for construction, gave at Pratt last week in which Sanna said that the news that the developer was considering using modular construction for its first tower at Atlantic Yards is “an experiment… It is for all intents and purposes a research project.” Sanna also said that the arena’s facade is meant to show a “gritty urban character” via rust, and that its builders want the steel to look as though it’s experienced eight years in the elements.
Forest City Exec Talks Atlantic Yards [AY Report]


What's Your Take? Leave a Comment

  1. From what I recall, the Shop firm took over from the interim architect (when they were promising to build something akin to the mall across the street to look like Anytown, USA)…Frank Gehry was window dressing on this project. The entire project was sold to us with an entirely different set of premises.

    Meanwhile, I would have preferred the glass structure Gehry designed. The rusted facade looks ugly in my opinion.

  2. Holy Sh!t did FCR just say the arena was going to be Rust color….the exact color it is in all the renderings – my god, how much of this are we going to accept!!!!

  3. While prefab would seem to screw some of their biggest supporters, some of it built union some non union, depends where it comes from.

    As for Sinai, BEAUTIFUL building, IMO. rusted steel is so gorgeous, again IMO. can we have 5% new buildings in bklyn, will you buys be ok if that happens?

  4. yeah, rust/shit color is not the best choice but just build it on-time as promised. Love to see the Nets, circus, and some concerts here – lots easier than treking to MSG (cheaper too)

  5. I’ve always loathed the Mt. Sinai Medical Tower in Manhattan too that looks like a rusted hulk. Nothing like old Soviet-style brutalism – maybe it was the idea of the Russian owner.

  6. Great strategy! When the arena is no longer new, FCR can use more public monies to remodel the arena so that it will match the shiny new housing units that had been promised.