Hey hey, there’s finally word on the biz that will be the anchor tenant for the first phase of City Point in Downtown Brooklyn: According to an article in the Journal, news that Century 21 is taking space in the new building is going to be announced today. The retailer doesn’t intend to open in the location until fall of 2015, but the story notes that it is set to be twice as big as its Upper West Side location. The article also says that the agreement cements City Point’s developers’ ability to start moving forward on the second phase of the project this summer, “675,000 square feet of retail and commercial space and 690 new market-rate and ‘affordable’ apartment units at Dekalb and Flatbush avenues,” and perhaps puts some wind at the back of the third phase, which is slated to be the tallest residential tower in Brooklyn. The transformation we’re witnessing of the Fulton Mall—and the larger Downtown area—is nothing shy of historic for Brooklyn. Here’s the article’s quote from Tucker Reed, president of the Downtown Brooklyn Partnership, on the news: “Fulton Mall…was always the place where Brooklynites came to shop and bump up against each other. …Century 21 is a discount department store for Brooklynites who want to be able to shop at discount prices.” UPDATE: Tom Montvel-Cohen, a spokesman for the developers, has this to say: “[Century 21] is not going to take up all of phase one…it will be in both phases…we expect to be announcing exciting retail tenancies that will be opening in 2012 in phase one.”
Dressing Up Fulton Mall With Style [Wall Street Journal]


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  1. PAY ATTENTION NOW: Long story short, this retailer is the number one tourist attraction in NYC. First we had hotels in Brooklyn and now we have the retail factor to get the toursists to drop bucks here. Lets hope we can snag them into going to B.A.M. for some culture and perhaps the stadium for some sports! Makes Brooklyn seem pretty attractive, if somewhat commercial!