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Ten years ago, would anyone have predicted that neglected, industrial Gowanus would someday be a haven for out-of-towners? And yet that’s what it’s turning into, as plans for a yet another hotel in the area—this one on 3rd Avenue and President Street—gain steam. The new lodging house means Union Street’s Holiday Inn Express, Butler Street’s Comfort Inn, and 4th Avenue’s (soon-to-open) Hotel Le Bleu will eventually have even more competition. Although the DOB initially rejected the President Street plans, a revamped filing for a 4-story, 18,130-square-foot building passed muster a few weeks ago, and we saw workers scoping out the site earlier this week. A couple people we’ve chatted with said the hotel’s going to be an economy chain, like the Holiday and Comfort Inns. Truth to the talk?
Development Watch: New Hotel for 3rd Avenue? [Brownstoner] GMAP DOB
Call it the Gowanus Hotel District: New One Rising on Third Ave. [Gowanus Lounge]


What's Your Take? Leave a Comment

  1. Actually I think most people using these economy hotels are simply horny husband and wives looking for a place to bring their craiglist hookups

  2. “Ten years ago, would anyone have predicted that neglected, industrial Gowanus would someday be a haven for out-of-towners?”

    Well, since most of the ground is too toxic to allow residential building without significant and expensive cleanup, perhaps the booming hotel biz is no surprise.

  3. I was talking to a Londoner last week at a Fifth Avenue bar. He was curious about Brooklyn and popped out from Manhattan – where he was staying in a hotel – for a quick look around. Unless hotels are substantially cheaper, I suspect visitors will continue to stay in Manhattan and make day trips to Brooklyn.

  4. That’s interesting, every European…including the few that I ran into this weekend on 5th Avenue looking for directions say that all they hear about is Brooklyn, Brooklyn, Brooklyn.

    Ever read Lonely Planet before? European Tourists do and it lists Brooklyn as a top destination.

  5. Novo and Crest are 12 stories, which is the upzoned limit on 4th Ave.

    Le Blow will fail as a boutique hotel and will lower prices. Economy hotels are the way to go in this area, as the only people using them will be people visiting relatives who live in surrounding neighborhoods.

    This whole notion of “hipster Brooklyn” being marketed to Europeans appears to be a farce, as every European I have spoken to about it has replied, “Huh?”