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Pity the poor marketing people who have to come up with a new condo name at this point in the real estate cycle! The creative team behind 525 Clinton Avenue (the site of an unfortunate accident earlier this year) has decided on “The Collection” as a moniker for the 13-story glass development off Atlantic Avenue in Clinton Hill. The signage is up on the sidewalk scaffolding and a website has gone live. Right now it consists pretty much of a sales pitch on the high-tech insulated glass used on the building and a place to leave your name. We also noticed that the lowest price range one could express interest for is $600,000 to $750,000. Given that most floors are split up into just two or three units, we guess that’s not too surprising.
Development Watch: 525 Clinton Avenue [Brownstoner] GMAP
525 Clinton Avenue Looking Good [Brownstoner] P*Shark
525 Clinton Gets Its Glass On [Brownstoner] DOB
Tower Rising at 525 Clinton Avenue [Brownstoner]


What's Your Take? Leave a Comment

  1. I don’t really understand what’s wrong with the pitch (I mean.. ok… relative to how ridiculous and retarded most of these condos are getting with the dumb shit they advertise).

    I’m worn out with all the condescending/ lowest common denominator marketing that assumes we are all youthful retards who have no idea it’s possible to stick a fancy appliance in a cheap kitchen and keep your budget about the same.

    So… I’m just saying… windows that don’t leak and have drafts and thought and care in thinking about temperature control… just saying those are big number/ big budget items that really do improve the quality of life in your home.

    I think what I’m saying is better said by way of contrast… so in contrast… Beacon Tower down in DUMBO. They made this big pitch about how they did this marvelous fancy thing and bought TRIPLE pane windows… dramatic reenactments included etc… But here’s the thing… they designed that building with PTAC units… which in addition to being merely the cheapest way possible to offer heating and cooling… they have a big huge freaking open vent to the outside right under the window! So I have to assume… they assumed that I was a moron who couldn’t possible understand even the most basic (like 5th grade math and science) understanding of structures.

    Personally I wish they would have just ditched the models and had a contractor stand up there and tell you the information about the construction. But other then that… I’m just saying… spending money on quality building systems are real amenities to me… and (to me) more meaningful then “a subzero” stuck inside of cheap cabinets from china.

  2. anybody walking towards, next to and past the building would notice how wierd it looks in context & relation to its neighbors.

    its like offset like someone couldnt figure out how to put the square peg in the square hole