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Is “The Real World” filming in Belltel Lofts the best thing that could have ever happened to the condo? An article in The Real Deal examines the evidence:

“Last week we sold seven apartments,” said Prudential Douglas Elliman’s Ilan Bracha, who took over the building’s sales not long after the contract with “The Real World” was signed. “We have three negotiating.” The building is approximately half sold since going on the market more than a year ago.

-“In my opinion, ‘The Real World’ contract is worth a couple of hundred thousand dollars in advertising, branding and PR,” says another Elliman broker. “They have to mention Belltel in every episode and have a shot of our lobby in each episode. Every bit of press about ‘The Real World Brooklyn’ will have Belltel in it, and as you can imagine MTV is a much stronger press machine than Clipper Equities, the developer.”

-“My sister is 38, and she watches it religiously,” said Jeff Ross, who with his wife bought a unit in Belltel in October of last year. “She was like, ‘You’ll be the center of the world!'”

StreetEasy shows there are 16 active listings at Belltel right now, ranging from $512,500 for a 566-square-foot unit to $1,890,000 for a three-bedroom.

Did “Real World” Boost Belltel Deals? [TRD]
Belltel [StreetEasy]
Time to Start Getting Real, Downtown! [Brownstoner]


What's Your Take? Leave a Comment

  1. MizJenkins/7:32p > Black kids goofing around and getting rowdy in a group of three or more are instantly subject to suspicion, derogation, interrogation, incarceration and random police violence. White kids doing the same thing get a t.v. show. Since you brought it up…let’s see why!!! the white kids doing the same thing get a t.v show!? oh…Now I get; the white kids are always harassing or mugging ppl; who are just going about their business. Minority kids on the other hand; are just mostly going to bible studies & minding their own business; because they know in about 10 to 15 yrs of working hard getting an education or educating themselves; & just maybe…they themselves could probably afford to purchase one of the condo’s going up in downtown Bkyln!!! Yes…Now we know why; when we see a group of white kids; we always cross the other side of the street! because we may get robbed/killed or harassed. O.k white kids, you have been forewarned; stop causing trouble & the harassment of ppl going about their business!!! All it’s doing is causing more & more resentment towards you!

  2. Jesus! what a bunch of opinionated people so ready to criticize each other! what happen to live and let live. Do I really live in the USA, let alone NY! Damn this blog IS the REAL WORLD!!!

  3. “hot people hooking up”

    If only there were videos that focused on exactly that. You know, just sex, and not endless hours of fake drama and other twaddle.

    I bet somebody could make money off an idea like that.

  4. 6:07 – agreed. I wasn’t advocating sympathy for cold-blooded killers. I’m talking about the ones who aren’t…

    Yes there are “some” black teenagers who kill other black teenagers. Just like there are “some” white teenagers who vent their frustrations with a hail of semi-automatic gunfire in the school lunchroom.

    But of the 98% or so of teenagers of both races who are not murderers but simply bored, reckless, immature kids, somehow only the black teenagers comprise a “gang” or have words like “thug” and “criminal” commonly associated with them.

    Black kids goofing around and getting rowdy in a group of three or more are instantly subject to suspicion, derogation, interrogation, incarceration and random police violence. White kids doing the same thing get a t.v. show.

  5. “No…how about we sympathize with the “roving gangs of teenagers” in Brooklyn who are habitually labeled as “thugs” and “ho’s” and locked up and generally given up on by white society for participating in mostly harmless (although admittedly juvenile – they’re teenagers – and sometimes destructive) behavior.”

    Harmless?? Some of my own people (yes, I’m black), mainly teen-agers, have cold MURDERED other people, OK? I’m not saying that only black folks commit murder, but you have to admit that a lot of black kids are shoot people, mainly other black kids. Let’s be real. I don’t think the admittedly drunk morons on The Real World have killed anyone, at least not yet.

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