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A tipster sent us this shot yesterday of the new signage and framing at the long-delayed but much-anticipated opening of Choice Greene. With the Landmarks-related issues now resolved, the charcuterie, cheese and flower shop is on track for a mid- to late- September opening, according to its proprietor. We’re hoping to have some shots of the interior for you in the next few weeks.


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  1. As someone who is about to move close to the Fulton Street corridor under discussion I sincerely hope that there is some significant commercial development there in the near future. There are already plenty of viable businesses catering to clientele of various budget levels but the overall impression that the street gives is one of decay. This is sad for the neighborhood and hinders new business. Given the subway and bus service that travel on Fulton there is no reason why this street could not be a vital business hub for people of all economic strata.

    In re Dekalb I am sympathetic to the points that CH Chill makes but I do think that this street represents a fairly successful merging of higher end and more modest businesses.

  2. when people on this site talk about diversity, there’s always an implied prefix of “(MY idea of) diversity.” it reminds me of that Simpsons episode when they did the team building exercise and Lenny says “All thanks to teamwork!” and Carl mutters, “yeah, MY teamwork.”

    “Let them eat Rice!”

  3. I have to disagree with you about Fulton Street, Chill. I’m pretty sure that in the next five years a number of buildings on Fulton Street between Vanderbilt and Classon are going to be razed to make way for new taller buildings that weren’t allowed under the old zoning. That’s going to bring new residents not just to the neighborhood, but to Fulton Street itself. More residents means more dollars to be spent shopping, which will mean some of the lower performing stores will be replaced with stores that can afford to pay a higher rent. The empty store fronts will be rented, and the new BID should help to keep things a little nicer.

    One of the interesting facets of this new development will be the fact that these new buildings will be required to have mixed income inclusionary units to reach their maximum buildable floor area. This means that not all of those new dollars being spent on Fulton Street will be rich residents that demand expensive shops, there will also be middle income residents that will need places to shop and eat on Fulton Street too.

  4. 3.50 for a rice crispy treat?! Please!! Diverse is what dekalb used to be when there was…the korean mini market(previously owned by white residents), Cellars, a bike shop, magazine store(bobs..still there under new ownership),sporting good store, alibi bar, two steps down, elly’s, cinos italian restuarant, merkens diner,a hardware store, video rental, doctors office, pharmacy, beauty salon, elly’s, pizza shop, barber shop, butcher, antique shop, Sheilas(red bamboo), chinese restaurant, real state office, liquor store, hat store, and clermont lounge ALL located on Dekalb. Now there wasn’t higher end spots as you call them but I don’t think diversity is just contigent on having that…Yeah I wish some of the closed storefronts would be utilized on fulton but I have no problem at all with the businesses that are currently here and would have no problem if more of them opened up.
    I also dont have a problwm with dekalb as the way it is, I was just stating the truth. I really have a problem with the way ppl look down on the businesses on fulton street because they don’t neccessarily appeal to them. I’m sorry to tell you but there is no drastic change coming to fulton street anytime soon.

  5. CH Chill – since when is diversity for one group only? Fulton Ave needs more balanced commercial activity and not just nail salons and laundromats. I’ve heard people from all walks agree on that. It feels like to have a limited and kind of reverse snobbism view of this stuff.

  6. Has anyone talked to Thierry about how they are going to be handling flowers? With the florist gone, he’s going to be the last line of defense when I’m trying to appease the significant other. Is he going to have a set up like Greene Market in Fort Greene, or something snazzier?

  7. @clintonhillchill yes, diverse like Dekalb…from affordable places like Rice, Andy’s, Mario’s, Tilly’s, Mike’s, Chinese, to higher end places like Ici, Loulou’s, Madiba, Sushi D etc.

    Many options for many budgets.

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