Vox Pop Teeters On The Edge
“Finally, a local hang out for the likes of me” is the caption accompanying this photograph on Flickr, encapsulating the excitement a lot of people in the Ditmas area felt when Sander Hicks and Holley Anderson opened Vox Pop at 1022 Cortelyou Road in 2004. The cafe’s arc has mirrored the real estate market at…
“Finally, a local hang out for the likes of me” is the caption accompanying this photograph on Flickr, encapsulating the excitement a lot of people in the Ditmas area felt when Sander Hicks and Holley Anderson opened Vox Pop at 1022 Cortelyou Road in 2004. The cafe’s arc has mirrored the real estate market at large, thriving for several years until falling on hard times recently. The popular neighborhood gathering spot is three months behind on its rent, the phone is disconnected and it lost its food and beverage license recently because of $29,000 in unpaid fines to the health department. We’re in trouble,” says Debi Ryan, the person brought in to try to straighten out Vox’s problems.
A Cortelyou Cafe Struggles to Stay Afloat [NY Times]
Photo by CocteauBoy
xander – thanks for the update. I guess they haven’t addressed your complaints from yesterday. Let us know if it continues to be a dump tomorrow.
The place is still a dump.
An (almost) dead thread indeed, but for jebby’s benefit I just want to point out that yes, all my students ordered something to eat and most ordered a drink as well.
goldie – I’m reading this dead thread.
Debi Ryan’s post said pretty much that – the plan now is to run one successful store – and I hope them the best. Sander is an amusing character, and seems there’s no argument that there were big problems with his grand plans and (mis-)management.
I live nearby and was not a regular customer, but I would like for the place to survive, especially as a venue for music in the neighborhood, as well as a place for the occasional beer or a cup of coffee.
“The vision of the founders, four and a half years ago, was of a political coffee shop franchise, it’s goal being to expand rapidly”
this thread is dead and im probably only speaking to myself at this point, but judging from what others have said here, the FIRST goal should be successfully running ONE store…keep it clean, efficient, effective, and comfortable for all (no loud music, no extreme politics that alienate 95% of the population).
starbucks started with ONE store first, and made it enough of a success that they could cash-flow the second, then third.
Regarding the DOH violations that someone chose to post in part on this site, here are the violations in their entirety and the steps taken to address them. While I can’t speak to past issues or questions of responsibility since I have just recently arrived and assumed management, here are the corrective actions that have taken place in the space to ensure that there will be no future violations.
In addition, the entire space has been cleaned and sanitized from top to bottom and procedures have been put in place to ensure ongoing daily maintenance.
1.)
> Non-food contact surface improperly constructed. Unacceptable material used.
> Non-food contact surface or equipment improperly maintained.
This violation refers to table that held the espresso machine that was made of wood. This cabinet has been removed and replaced by a restaurant grade stainless steel table. This solution meets and exceeds DOH code.
2.)
> Accurate thermometer not provided in refrigerated or hot holding equipment.
Every refrigeration unit on site now has at least 2 thermometers, one at the coldest and one at the warmest section of the unit. This meets and exceeds DOH code.
3.)
> Lighting inadequate. Bulb not shielded or shatterproof.
Cover over light bulb in downstairs refrigerator was missing. This light cover has been replaced.
4.)
> Plumbing not properly installed or maintained; anti-siphonage or backflow prevention device not provided where required; equipment or floor not properly drained; sewage disposal system in disrepair or not functioning
properly.
The hand washing sink located next to the food prep area had a leak and therefore the cold water faucet was turned off. Hot water was always available. However, this plumbing issue has been addressed and both faucets are working correctly.
5.)
> Facility not vermin proof. Harborage or conditions conducive to vermin exist.
This violation was found in the back area of the basement near the street level basement doors in that there is a space at the bottom of the outside door that could allow vermin to enter. In addition, there was a hole in the ceiling resulting from the leak in the sink. The
ceiling has been repaired.
Because there was no physical separation between the food storage area and the rest of the basement, the DOH had the right to inspect ALL areas of the basement. A wall has been erected, as well as a locked door, to separate the food storage area from areas of the basement that are not being utilized for cafe storage or supplies. Therefore,
the DOH will only include the actual food storage area in their inspection. After construction of this wall, the entire area was completely sanitized, repainted and restocked. Even the floor was repainted to insure ease of ongoing maintenance and sanitizing procedures. These corrections meet and exceed DOH requirements.
6.)
> Food not protected from potential source of contamination during storage, preparation, transportation, display or service.
All storage bins in the food storage area are now air tight and procedures have been reviewed with staff to ensure all bins are being kept closed at all times. There will be ongoing staff training on sanitary policies and procedures. These corrections meet and exceed DOH requirements.
7.)
> Evidence of mice or live mice present in facility’s food and/or non-food areas.
There were old mice droppings at the base of the basement door. This area has been cleaned and we had an exterminator do an assessment to ascertain the existence of mice. It was determined that there is no current sign of live pests and steps were taken to ensure there would not be any in the future.
8.)
> Food Protection Certificate not held by supervisor of food operations.
Inspector arrived while manager was off site. All managers have held certification. ALL current staff have now completed the Food Protection Course and all future employees will be required to obtain certification prior to employment. This meets and exceeds the DOH requirement that at least one person on site at all times hold certification.
9.)
> Current valid permit, registration or other authorization to operate establishment not available.
Permit expired and renewal not possible without paying all old fines. Once new permit issued, will be properly displayed and renewed at its correct time.
I hope this helps to address everyone’s concerns.
Vox Pop invites you to attend a Save Vox Pop Town Hall Meeting on Sunday, March 22nd at 4:00 pm at the Vox Pop Café, 1022 Cortelyou Road, Brooklyn. Thanks so much for giving us the opportunity to clear the air with regard to Vox Pop and share our vision going forward. Our goal is to rebuild, using the foundation that is already in place to foster an even stronger sense of community.
Vox Pop is a coffee house/bookstore/art gallery/music venue located on Cortelyou Road in Ditmas Park/Flatbush, Brooklyn. Our vision is to stand for democracy, equality and peace in the way we treat each other, our employees and the community. We want to be a true community center where all members of the neighborhood feel welcome and comfortable, and all points of view are respected.
Vox Pop is a collective. There is no one owner of Vox Pop. There are over 50 shareholders, most members of the community we serve, but some living as far away as California. Under our new model, there is no majority shareholder. Our hope is that everyone who loves Vox Pop becomes a part of Vox Pop. If the entire community owns the place, it will surely be a staple of the Cortelyou Road scene for many, many years.
Who We Are?
When we opened we provided a space for the community to meet and take control of the future of their neighborhood. Since Vox Pop has opened, several independently owned restaurants and bars have opened up along this strip and more are moving in every day.
Vox Pop is a place for people to come together and have a true and open discussion about everything, politics, religion, environment and sustainability, to name a few. All views are welcome here. All opinions have a right to be heard.
We are an independent bookstore, carrying primarily non-mainstream published books, and you will find we are expanding our selection even further to include children’s books.
We are a cafe that serves fair trade coffees and teas, all made to order using all organic milk products. We have a diverse menu of affordable organic, vegetarian and vegan choices, getting its ingredients from local vendors and farms.
Vox Pop is an art gallery, exhibiting local artists work on a revolving 4 week show basis, bringing art into the community.
Vox Pop is a great music venue, providing a full schedule of diverse musical offerings — from singer/songwriter to jazz to hip hop to world music and drum circles. And we hold a well-loved Open Mic session every Sunday.
We are a venue for book events and spoken word performances and poetry slams.
We offer our space for community groups like Flatbush for Peace and Sustainable Flatbush and even local moms and dads to meet and plan and change the world around them.
We hold regular “All About Me” wellness programs like Stress Reduction Meditation Workshops to help everyone find their center again.
We have a great Kids Nook with wonderful children’s programming and an award-winning weekly story hour, recognizing that kids need a voice, too.
We are also a self-publishing book company called Publish Yourself. Publish Yourself offers many services to help authors get their work into print. From editing/proof reading, copyright and ISBN filings, cover design and layout to printed, bound copies, we are a full service publishing company. We work with Amazon.com to offer professional distribution, providing greater visibility on the internet making it easier for them to connect to their audience. And, all authors are encouraged to hold book events at our café and sell their books in our book store.
What Happened?
The vision of the founders, four and a half years ago, was of a political coffee shop franchise, it’s goal being to expand rapidly. Last spring, in an effort to expand, the board at that time decided to open a second Vox Pop in the Lower East Side. The second store did not have adequate start-up cash and dragged Vox Pop #1 on Cortelyou Rd., deep into the red over the past year. The decision was made to close the second Vox Pop location.
One of the debts that was left unpaid was to the Department of Health, which refused to renew our permit and closed us down almost a month ago. Since then, the old Board of Directors and the Officers of the Corporation have all resigned.
Where We Are Going
We restructured the Corporation and elected a new five person Board made up of local community members and Vox Pop employees. I have been named President of the Corporation and CEO. I do come from a non-profit background and what struck me the most about Vox Pop was the service it provides to the community while remaining a for profit organization. By working under this for-profit collective model, Vox Pop can and will become a self sustaining entity with the possibility of growth in the future.
The Board of Directors is chaired by Holley Anderson and has been charged with assuring that all shareholders interests are being met. Lines of communication have been open utilizing a shareholder listserv to address all ongoing issues at Vox Pop. Shareholders are welcome to have as much input as they desire.
Our goal is to be as transparent as possible moving forward so that all shareholders feel comfortable and confident in their ownership.
We have an operating budget for the next year which includes breaking even and managing our debt. Before the company will discuss expansion again, we have all agreed to have one fabulously successful coffee shop first.
Publish Yourself has remained open continuously and has remained a self-sustaining component of Vox Pop.
Although we cannot currently serve any food or drinks without a permit, we have been keeping the place open as a community space during the afternoons and evenings. We are the busiest closed café you have ever seen.
If you would like to find out how you could help Vox Pop, and make an investment in the future of this community, please contact Debi Ryan at debi.ryan@live.com or come to our upcoming Save Vox Pop
A perfect example of when people with good intentions and limited operational skills try to start a business.
In reality, a small coffee shop should have relatively limited running cost and even a low volume of business (if steady) would keep it going. Except that you have the elephant in the room of the fixed cost of rent.
An owner of commercial property needs to generate appropriate rental income to make it worth their investment. If you bought recently at high prices, you have to charge high rent (if anyone is willing to pay for it). But then the owners of the adjacent properties want to raise their rents to match, even if they bought 20 years ago for a fraction of the current price.
A pretty simple example of how spiralling real estate costs hurt neighbourhoods, no?
No comment on Vox Pop – never been in there. I have run a coffee shop though and it’s not hard to keep it clean.
Six years, I hope when you took all your students there that you all ordered meals and not just one tea and sit there for 2 hours. That’s where their business model didn’t work. They would let people stay as long as they wanted with a nominal purchase. I hope you’ve found a more sanitized professional place to hang on Courtelyou. And by the way, don’t ever go to McSorley’s Ale House in the city. It will gross you out.