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Back in January, we wrote a post putting together the mounting evidence for the case that Avalon Bay was preparing to buy the cluster of lots at the corner of Willoughby and Bridge Streets in Downtown Brooklyn to put up a large residential tower; we even unearthed some early renderings and references in SEC filings to an entity called Avalon Willoughby LLC. Today, the Brooklyn Eagle reports that Avalon has filed plans with the Department of Buildings for a 58-story rental building which, if built, would top the Brooklyner, the soon-to-be-completed project by the Clarett Group at 111 Lawrence Street. The Avalon development would have 860 units. We see a big demand for apartments, Stephanie Cuba, project manager for AvalonBay.
Downtown Brooklyn’s Newest ‘Tallest’ To Rise Downtown [Brooklyn Eagle]
More Evidence that Avalon is Planning Downtown Tower [Brownstoner]
Avalon Buys More Bridge Street Props from United Land [Brownstoner] GMAP
United Land Unloading Bridge Street Site to Avalon? [Brownstoner]


What's Your Take? Leave a Comment

  1. 111 Lawrence Street put up a new sign today featuring a colossal black shadow of a woman standing in a provocative contrapposto pose. . . not entirely sure what they intend to market with that. Anyways, I checked out their website, and they claim that they are located in “the core of Brooklyn Heights, DUMBO, Fort Greene, Boerum Hill, Cobble Hill and Carroll Gardens.” Since when did being situated at least a mile from a neighborhood put you in the core of that neighborhood? Fort Greene, maybe, but DUMBO? False advertisement. They are more like MetroTech. After 5pm, I’d be afraid to walk there at night.

  2. 111 Lawrence Street put up a new sign today featuring a colossal black shadow of a woman standing in a provocative contrapposto pose. . . not entirely sure what they intend to market with that. Anyways, I checked out their website, and they claim that they are located in “the core of Brooklyn Heights, DUMBO, Fort Greene, Boerum Hill, Cobble Hill and Carroll Gardens.” Since when did being situated at least a mile from a neighborhood put you in the core of that neighborhood? Fort Greene, maybe, but DUMBO? False advertisement. They are more like MetroTech. After 5pm, I’d be afraid to walk there at night.

  3. There’s nothing wrong with renting an apartment and ownership has it’s drawbacks, too.

    That said, I don’t know that we need yet another half-filled high rise. We can’t seem to fill the ones we’ve got!

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