21123 Revealed - And Exposed

Last week Curbed revealed that the posters and sidewalk spray-paintings that have popped up all over the Slope recently were for the condo at 211 23rd Street; The Courier and The Eagle both gave the publicity stunt ink last week as well, so it’s fair to say that the guerilla campaign (which also included an annoying spam post on the Forum) succeeded in getting attention. Not all of it was positive, however: The Courier noted some posts on Brooklynian by irritated neighbors. Defacing a neighborhood isn’t the most enlightened way to sell a new development in the area,” said one. And there are plenty of other area residents who are failing to find the humor in the project. The building was originally one of the Scarano mezzanine specials that was caught with its pants down; while the developers scrambled to save the project (which they ultimately did by merging tax lots to create enough FAR to make the mezzanines legit), the site turned into a quality-of-life nightmare (“trash, broken windows, a disgusting port-o-potty that was left to rot for 2 years,” according to one reader who lives nearby) for Greenwood Heights. When we last wrote about the development way back in January ’07, sales were already under way for the first time, with prices ranging from the mid-$400,000’s to $889,000. Listings after the relaunch now run from $563,748 to $811,578.
Park Slope Mystery Ads Were for Ugly Condo Building [Curbed]
211 23rd Street: Livin’ La Vida Scarano [Brownstoner] GMAP
211 23rd Street [Official Site]