Aeropostale Landing on Fulton Mall
According to a heretofore trustworthy tipster, there’s a high profile changing of the retail guard in store for the Fulton Mall. We’re hearing that Aeropostale has signed a lease to take over the Hyper Active store at 474 Fulton Street. The store would be the casual clothing giant’s second in Brooklyn; the one existing store…
According to a heretofore trustworthy tipster, there’s a high profile changing of the retail guard in store for the Fulton Mall. We’re hearing that Aeropostale has signed a lease to take over the Hyper Active store at 474 Fulton Street. The store would be the casual clothing giant’s second in Brooklyn; the one existing store is at King’s Plaza. GMAP
bklynsteve, citibank is on montague street between court and clinton.
Why is there no Gap on Fulton Mall? Does the Gap company believe minority communities are only worthy of an Old Navy? No offense, but Old Navy’s quality is pretty poor. Not that the Gap is fantastic but it’s definitely a step up. I hope the H&M is widely successful beyond expectations and The Gap folks kick themselves in their asses for not considering the most profitable shopping district in the entire city.
While I’m at it, why is there no Citibank anywhere in the Downtown Brooklyn footprint? That drives me nuts! I’m going to have to switch to Chase because I can’t find a Citibank to walk to for my daily banking needs.
lol i remember as a kid aeropostale being too expensive. it was alays kmart for back to school clothes. oh well, the man makes the clothes anyway, not the other way around.
*rob*
Growth in a store’s chain, in these times, is a sign of optimism for 2010.
I remember Aeropostale being in a lot of malls when I was a kid, oh 25 years ago. I’m shocked that they are still around.
“I don’t think it has any brand recognition while H&M does.”
****
U.S. News and World Report
10 Retailers rising in the Recession
October 7, 2009
2. Aeropostale (ARO, news, msgs). (Revenue increase: 28%)
Here’s something uncommon in the clothing industry: double-digit sales gains and an optimistic outlook. While pricier competitors like Abercrombie & Fitch (ANF, news, msgs) and American Eagle Outfitters (AEO, news, msgs) have struggled, Aeropostale’s unpretentious gear has found new cachet with teenagers trying to look cool on a budget (as well as with their parents). A new sub-brand aimed at grade-schoolers, PS From Aero, has also caught on.
With strong back-to-school sales, Aeropostale recently raised its earnings projections. And the company’s stock has soared 68% through the recession.
http://articles.moneycentral.msn.com/Investing/FindHotStocks/10-retailers-rising-in-the-recession.aspx
Aeropostale is a national chain with hundreds of stores, mostly in suburban malls. The price point is close to H&M, but the quality is much better and the aesthetic is, um, “cleaner”.
The company’s business strategy over the last few years, has been to transform themselves into something slightly more upscale, and all new stores being built are quite nice.
FWIW, this represents a big change for Fulton Mall, and is another finger of gentrification reaching in…
As the mother of a 14-yr-old, I agree with brooklynne about Aeropostale. But tweens and young teens only, I think–by high school, it’s so middle school. As the keeper of the purse, I’ve really appreciated the prices there.
Fortunately my daughter’s interests went from Aeropostale directly to H&M without stopping at the ridiculously hyped and expensive Abercrombie and Hollister.
As for the current tenant, I was on Fulton St. in Bed-Stuy today and noticed that the Hyper Active store between Bedford and Nostrand has a going-out-of-business sign. That part of Fulton has a lot of chain stores.
Aeropostale actually has huge name recognition among young shoppers/students and is a great fit for the fulton mall. It is one of the few youth-oriented national clothing chains that made money last year. The clothes are decent, affordable and appeal to students. If “brand recognition” means snob appeal- I agree with you- it has none.