Jeffries v. Broker on Neighborhood Names

Today The Brooklyn Paper ran an op-ed from Assemblyman Hakeem Jeffries about why he’s introducing a bill to formalize the process of naming neighborhoods as well as one from a Rapid Realty broker named Lanishia Goodwin about why she supports new neighborhood handles. From Jeffries’ piece: “The consequences of realtors providing misleading information are broad. Working families are pushed out of rebranded neighborhoods as housing prices soar. Newer residents pay more to rent or buy, largely as a result of the deceptive marketing. This is why I plan to introduce the Neighborhood Integrity Act. This bill will require the city to develop a community-oriented process before brokers can rebrand a neighborhood or redefine its boundaries simply for commercial purposes. These new names rarely result from community input and are often disconnected from a neighborhood’s history, culture or tradition.” Meanwhile, Goodwin has this to say, in part: “In Brooklyn, even familiar names are nicknames for other neighborhoods. Prospect Lefferts Gardens was borrowed from a group of buildings in the Prospect Heights neighborhood, What about Ocean Hill and Kensington? They’re really Flatbush. And what about Stuyvesant Heights? Most of the owners of the million-dollar real estate in this historical area grew up there won’t argue that it’s Bedford-Stuyvesant…Brooklyn as a whole has also become such prime real estate—there are so many people moving farther and farther into Clinton Hill, Bed-Stuy, Crown Heights, and Bushwick—that it can no longer defined by just prime neighborhoods.”
Jeffries: Neighborhood Integrity Matters [BK Paper]
Goodwin: New Names Help Brooklyn Grow [BK Paper]