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The first thing we thought about when we read the opening paragraph of yesterday’s Crain’s article dropping the big news that Barney’s was eyeing Cobble Hill for its first Brooklyn location of the Barney’s Co-Op was the new Two Trees rental building at 200 Atlantic Avenue. And then, sure enough, further down in the piece: “The company would not provide details, but real estate insiders speculate that Barneys will take space on Atlantic Avenue, the thoroughfare that is already home to upscale clothier Steven Alan and home decorator Jonathan Adler.” The retail space at 200 Atlantic would make perfect sense, in our humble opinion. Or maybe they’ll take over the lease from Urban Outfitters, which clearly ain’t working out too well.
Making Book on Barneys [Crain’s]


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  1. “I would be thrilled if Barneys Coop opened on Atlantic Ave., but they aren’t opening stores right now.”

    I’m sorry…did you not read the article? They are absolutely opening a store…that was the whole point of the article…

  2. “On Atlantic ave alone there are several brooklyn based stores such as Eva Gentry (clothes) and Greenhouse (linens, furniture and housewares) in addition to larger brands such as Steven Alan, Jonathan Adler and Urban Outfitters.”

    I have it on very good authority that some major Manhattan galleries are checking out the existing galleries on Atlantic Av. and considering spaces nearby for themselves. So that should tell you something alongside the Barney’s Co-op about what is happening on Atlantic.

  3. For those of you who havent been to Atlantic Ave in a while, there are many stores that are beginning to serve high end Brooklyn customers similar to manhattan.

    On Atlantic ave alone there are several brooklyn based stores such as Eva Gentry (clothes) and Greenhouse (linens, furniture and housewares) in addition to larger brands such as Steven Alan, Jonathan Adler and Urban Outfitters.

  4. Crain’s announced today that Filene’s Basement is closing its Chelsea store on 6th Avenue.

    I bet a store like that would do great in Brooklyn…specifically Atlantic Mall….maybe where Circuit City was.

    They have some good stuff there sometimes.

  5. “They should scrap the arena idea at Atlantic Yards and build a large shopping mall. One that doesn’t suck, that is.”

    The shopping mall at Atlantic Terminal is (mostly) successful. Granted, it doesn’t live up to the aesthetic standards of some people, and some of the workers need to learn something about customer service (which is true of workers ALL OVER the city). But as you noted the Target location is one of the chain’s most successful That means A LOT of people find the store useful. The mall also has a large and well-stocked supermarket in a neighborhood that needs one, and other stores that are doing good business. And they should build the arena as planned; it will generate increased business for the mall. You guys already have Manhattan where you can obtain all of the trend-sucking, high-end crap you want.

  6. Istithmar just had to sell the W Hotel in Union Square at a foreclosure auction. They bought it for $285 MM in 2006 and it was just purchased for the outstanding $115MM in debt.

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