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Fading Ad Blog has been chronicling the construction of Brooklyn’s newest Target at Flatbush Junction (the intersection of Nostrand, Flatbush and Avenue H). The store is scheduled to open within the next month or so. Here’s what the blog has to say about changes to the area:

When Canal Jeans came to Flatbush, I was astounded. They were pioneers way before the first Flatbush Starbucks replaced the only decent diner on Hillel Place. Then the banks came. We already had banks, and fast food chains, and now places to buy cell phones. To replace the municipal lot where commuters would park to take the train into the city to work is a Target Superstore. Now with the Congestion Pricing plans underway, where are commuters going to park? In my driveway.

Any readers foresee going to the new store?
What Difference Will Targé Make? [Fading Ad Blog] GMAP


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  1. O, I guess I’m showing my age – but in terms of shopping, truly one cannot compare a Target in the Junction with the “downtown” Brooklyn department stores of old — for example, the old A&S, or Martin’s, with its mahogany paneling. What’s really awful about places like Target and Walmart is the almost plastic-looking facades, kind of glossy and cheap looking. As we can see from some of the quirky new apartment buildings going up on Coney Island Avenue and Ocean Parkway, it’s probably just as inexpensive nowadays to build something attractive, with concrete moldings imitating “old-fashioned” details, that fits in with the neighborhood architecture, as it is to do the plastic-and-glass eyesores. But instead developers seem to think that big-box stores must be ugly — perhaps how they perceive those of us who live near where they build. (I like Sears. It’s a grand old building, and they’re helpful, good folks there.)

  2. I’m not crazy about this development, and I find it ironic that a parking lot has been removed and replaced by a store that will increased the need for parking facilities. You have to love the brain dead bureaucrats that approved this one.

  3. I am so happy the new Target is opening soon. I live in the area so I will have a choice of either walking or driving there. As the garage is huge, I just hope people don’t start parking there to go into the city, or to Brooklyn College, which is a couple of blocks away from the new mall. Parking in this area is horrendous and I hope people don’t view this new garage as their parking place for other than shopping at the mall!

    Welcome Target!!!!

  4. I think it’s great that the Junction will once again be a shopping district that draws people from throughout Brooklyn. It’s fallen onto hard times of late. In terms of transportation, it’s hard to find a better spot, with the IRT subway, the Flatbush bus, the Nostrand bus, the Glenwood Road bus, and the Riis Park/Rockaway bus all stopping within a block or two of the new mall.

    Add in the projected sit-down restaurant and it should do quite well, supplementing rather than replacing other businesses in the area.

  5. Atlantic Center has the “GALL” to charge for parking because it is a huge public transit hub which encompasses almost every subway line and the LIRR. those who choose to drive to an area so well served by transit and already congested with cars should pay for the privilege.

  6. Look at it this way. Sooner or later all you transplants will feel like you’re back in Kansas/Iowa/Ohio again. NYC will be all Wal-Marts, Applebees and Cheescake Factories for you, just like back home. The Midwest is destroying NYC.

  7. I live a few blocks from the Atlantic Target, but I went out all the way to ikea in new jersey the other weekend to buy storage containers–i just couldn’t face the lines, the unhelpful staff, or the unstocked shelves again.
    Once I went in there and found a cute shirt, but the line was so long I ended up deciding not to buy it. bad business sense, target!

  8. You all are forgetting the Target at Starett City. I go there because coming from the suburbs I REFUSE to pay for parking like Atlantic Center has the gall to do… Starett City has a Bed Bath and Beyond, Babies R Us and a Home Depot as well as other things. But ONLY go first thing in the morning. Any other time it is like they are having a “everything free and it is the end of days” sale.

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