A Starbucks for Sheepshead Bay?
Starbucks may be shuttering some shops across the country, but at least one new one may be opening: the corner of Nostrand Avenue and Gravesend Neck Road could be home to a 1,500-square-foot L-shaped Starbucks with a drive-thru, says Courier-Life. CB15 okayed Starbuck’s app for a zoning variance, though some folks worry having a drive-thru…
Starbucks may be shuttering some shops across the country, but at least one new one may be opening: the corner of Nostrand Avenue and Gravesend Neck Road could be home to a 1,500-square-foot L-shaped Starbucks with a drive-thru, says Courier-Life. CB15 okayed Starbuck’s app for a zoning variance, though some folks worry having a drive-thru next to a bus stop could pose some dangers. Still, the nabe is fairly used to these kinds of shops. “That area of Nostrand Avenue is already home to a number of other fast-food joints and drive-thrus.”
If they put the Starbucks on the site of burger/beer joint Brennan and Carr, which has been there since the 1930s, I’ll never drink a cup of the mermaid’s brew again.
^ whoa, nelly! someone is an angry barista up there!
*rob*
First off, Starbucks aren’t franchised with the exception of Magic Johnson WHO DOES OPEN STARBUCKS IN “URBAN” AREAS. Next point, your friend’s ex-girl friend didn’t choose the sites. She might have helped negotiate the lease or decide if a particular building’s logistics worked. Starbucks relies on different regional brokers who know the market place to provide them with sites. Yes they look at demographics, but as you know, they only do census studies every 10 years, so can’t rely on it for everything. I like how people say they can’t afford a cup of Starbucks as if the marginal additional cost for a regular coffee there vs. your bodega’s instant coffee is putting you over. Maybe you should get rid of your internet access and cable.
When siting new franchises, they can get very fine-grained data from the census on population density, household income, commuting patterns, etc. They know where they and their competitors have outlets. They could see that this area of southern Brooklyn is under-Starbucked relative to the market size, and decide they want a location on a heavily-traveled car and pedestrian route, preferably at the intersection of two or more bus lines, within a 5-minute walk of x-thousand residents and y-thousand workers, and have GIS do the rest. Then they get in touch with some commercial brokers to see what’s available in their target area, find out during their due diligence that a drive-through lane requires a Special Permit, and soon enough they’re at Community Board 15.
That’s so GREAT Snark! Congratulations!
I’m so encouraged to hear that. What industry/business are you in?
Sorry to hear that, cobblehiller. Don’t despair. I actually just landed a new gig myself, so there are jobs still out there.
I am officially unemployed as of 12.31.08. There was an announcement in the news today about my current/temporary place of employ. Apparently I won’t be alone when I pack up my desk. No sign of work yet. I’m bracing for worst.
OK…fair enough. I thought it was you who hated the BoCoCa thing. I promise to only use it when you’re mean to me!!!! I can certainly understand that if you grew up there.
How are things going otherwise?? I now remember a bit of news you had about a week or so ago.
CoCaBo sounds much better anyway
*Rob*