When purchasing an apartment, co-op, or condo in New York City, buyers can typically expect to pay anywhere from 2 to 6 percent in closing costs — attorney fees, title insurance, mortgage recording tax, mansion tax, etc.

These fees can really add up, but there is a way to offset most of these costs.

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Prevu, a tech-enabled real estate brokerage, created the Smart Buyer Rebate, which offers its customers a commission rebate of up to 2 percent of the purchase price.

With Prevu — which gives buyers two-thirds of the commission it receives for acting as their real estate broker — you get everything you would expect from a traditional agent (i.e. private showings, board packages, comparable analysis and negotiation).

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How’s this possible? It’s all about technology. Prevu acquires customers 100 percent digitally — allowing its agents to focus purely on customer service rather than spending the majority of their time on prospecting like traditional agents.

Delivering a digital experience more typically associated with e-commerce, hospitality and travel sites, the Smart Buyer platform allows users to search for properties, schedule showings, ask questions, estimate closing costs and receive expert advice.

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“By having all of this functionality in one place, it allows our customers to have a rich experience and our agents to be more efficient,” says Thomas Kutzman, co-founder of Prevu.

Prior to making an offer, Smart Buyers are aware of the amount of the potential rebate by searching on Prevu’s platform. Recently a Prevu client used Smart Buyer to purchase a home in Flatiron and received a check for $72,500.

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“That’s a lot better than the $0 a buyer receives working with a traditional real estate broker,” says Kutzman.

The client explained, “I picked what properties I wanted to see on my phone and with an email my Prevu broker would schedule viewings. She then helped me put together an offer and close the transaction like any other broker, except that after closing I received my rebate. What else can you ask for?”

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The real estate market in New York City is competitive, so it’s important to understand your budget and all the closing costs involved. Learn how much you can save by using Prevu’s Buyer Closing Costs Calculator.

For more information go to the Prevu website or reach out to their team.


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