96 Rockwell Place Sales: Over the Halfway Hump
In his letter to the editor of the Brooklyn Eagle yesterday, DBP head Joe Chan tried to refute the paper’s earlier assertion that residential sales were flagging Downtown Brooklyn by throwing out stats about some of the highest profile projects in the area. We were interested to read about the progress at 96 Rockwell Place….

In his letter to the editor of the Brooklyn Eagle yesterday, DBP head Joe Chan tried to refute the paper’s earlier assertion that residential sales were flagging Downtown Brooklyn by throwing out stats about some of the highest profile projects in the area. We were interested to read about the progress at 96 Rockwell Place. Back in August, we reported that 15 out of the 37 units were in contract. In Chan’s letter, he notes that 58 percent of the apartments are now sold. That number jibes with 21 listings currently tagged as being in contract on the Halstead site. While this is nothing to sniff at and we happen to like this place’s prospects, that clearly marks a deceleration in the pace of sales: 15 in the first four months and 6 in the past seven months. Eight of the units will be on view at the open house on Saturday from 2 to 5 p.m.
96 Rockwell Listings [Halstead] GMAP P*Shark DOB
Checking In on 96 Rockwell Place [Brownstoner]
New Development: 96 Rockwell Place [Brownstoner]
2BR for $870k+ w/ $1200 monthly CCs, not to mention taxes…on Flatbush?!?!?!….The Rockwell building will collapse before it sells out.
I think any condo ‘sales’ – although really just contracts – before construction completion is sign of healthy market.
Since can never really know what place will look/feel like/views by renderings, computer drawings, floor plans, etc. or when for certain know when can occupy condo(contruction delays, CofO paperwork uncertainty)
am surprised that any sales take place before final completion.
Don’t worry. They can rent out the unsold units just like 110 Livingston. And if the 96 Rockwell buyers are as doped as the 110 Livingston ones, they will come to the developer’s defense. All is well!
This is one of the small housing developments going on in the neighborhood. If they can’t sell 37 units, how are the other properties going to sell the thousands of units that are for sale or planned? If this is the best that Joe Chan can come up with, then he’s in big trouble.
If you stand on Fulton Street around Ashland and look at the Rockwell developement new roof top addition It looks like it’s leaning. It’s not an optical illusion, That sucker is not flush with the building next door. Brooklyn’s own leaning tower.
well the cookies billboard is actually on the building next door, so it’s highly doubtful.
if any buyers would like to join, we’ve set up a yahoo group to discuss the building and meet our neighbors: http://groups.yahoo.com/group/Rockwell_Place
12:16: OK, I believe you now.
Meanwhile, in the time it has taken to add 6 floors to this building, Forte has gone from a hole in the ground to having people living in it.
The Cookies ad is actually on the building next door; not part of the 96 Rockwell development.
Are they going to remove the Cookies advert on the side of the building? That is mighty ugly.