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Smith Street’s fancy shoe emporium Soula has opened a new branch on Fifth Avenue, between Berkeley and Degraw. The shop is the third that we know of to test its mettle on Smith before opening a storefront on Fifth Ave, joining 20-something clothier Something Else and women’s boutique Flirt. It seems that where Smith Street leads, Fifth Avenue follows. Which thoroughfare do you hit up to get your (retail) kicks? GMAP


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  1. Know what that means? It means waiting through more than one change of the light because there’s no room for another car on the other side of the intersection.

    OH NO!!!! THE HORROR!!!!!!

    Brooklyn will always be different from Manhattan and a few more tall buildings are not going to change that.

  2. I am the person previously posting about the impact of AY on what is right now a very pleasant shopping district on northern 5th ave. To those who responded above:

    Does every urban environment have to be as unpleasant as Broadway in Soho? Is it really inconceivable to the rah-rah development posters on this thread that some people prefer an urban environment that ISN’T JUST LIKE MANHATTAN? Why is this longing for surbubia? What an idiotic thing to say.

    Re: the traffic impact of AY on the surrounding streets. Look at the State’s environmental impact statement, which predicts 20,000 additional car trips to the immediate area, with “significant queing” at lights. Know what that means? It means waiting through more than one change of the light because there’s no room for another car on the other side of the intersection.

    If you think the arena isn’t going to have a very negative impact on the livability of the streets of north 5th Avenue, you really haven’t been paying attention.

  3. hmm. bought a pair of shoes from soula a year ago for a lot of money. wore them just a few times, and then they started to come apart due to a manufacturing defect. i went in there to see what the owner would do, which was nothing, until i finally dragged out of him the commitment to pay for a repair at a shoe repair shop. if i wanted shoes that fall apart and lousy customer service, i’d go to a cheap shoe store….

  4. Gimme a break. There’s nothing “different” or “unique” about their merchandise if you compare it to random shops in the East Village or someplace other than Nine West. Maybe it’s “unique” for Brooklyn.

  5. I’m thrilled they’re here. I am not an eager shopper but every season since they’ve opened, I’ve hotfooted it over to Smith St to buy at least a snazzy pair for the new weather. Honestly, I would describe the store as ‘curated’ the selection is so different from what you see EVERYwhere else. When I wear a pair of Gentle Souls I bought at the Smith Street Soula a couple of years ago, I get comments from strangers (women!) on the street. I didn’t move to NYC to wear a Gap-‘n-9 West uniform or to shop in stores I can find in malls back home– hooray for the small business owner with the sense to be different. Support your neighborhood shops.

  6. stopped by tonight.

    really cute place and a great selection of shoes you don’t see everywhere else. there were about 5 or 6 other people in looking around.

    they are by no means all over 200 bucks.

    the leather dress shoes are, but not the more casual ones.

    anyone who wants nice shoes under 200 need to move to argentina.

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