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Cobble Hillers are finally going to have a place to buy mass-produced ironic t-shirts while supporting conservative politics—that’s right, Urban Outfitters is coming! Racked reports the behemoth retailer has inked a deal at 164 Atlantic, the landmark building that’s recently seen a spiffy makeover care of Two Trees Management. The location will likely be Urban’s second in Brooklyn; the chain is also rumored to be eyeing a Williamsburg outpost. Williamsburg is one thing, but doesn’t the Heights-Cobble Hill axis seem a little mature for Urban’s target demo? Then again, the opening may be perfectly timed to coincide with the influx of NYU kids. A match made in heaven.
Urban Outfitters Signs Up for Brooklyn Outpost #2 [Racked]
164 Atlantic Avenue Nearing Completion [Brownstoner] GMAP


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  1. I agree, 11:04. I miss the good ol’ 80s, especially the record number of murders, rapes, and robberies. I now pass rehabbed buildings, once gutted and covered with graffiti, and hang my head in sorrow. How I long for the days of violent streets, abandoned buildings, and the revolving door of the justice system. It really is a shame that things have turned out as they have.

  2. Oh, don’t be naive, people. Urban Outfitters, is a public company.
    http://www.urbanoutfittersinc.com/investor/index.jsp

    If you have mutual funds, YOU probably own it. There are reasons not to buy from certain retailers, but the politics of the original founder isn’t one of the good ones.

    Personally, I think Urban Outfitters, American Apparel and Lucky Jeans are poorly suited for the Cobble Hill demographic (and I rarely see anyone in the latter two shops) but you have to admit that space in 164 Atlantic has been empty for at least a year and few non-chain retailers could take that much space.

  3. As a progressive, I always try to vote with my wallet. But does anyone really expect any huge multinational conglomerate to support progressive causes? By their very nature they are bound to support tyrannical labor abuse abroad and overwhelm locally owned small businesses at home.

  4. “That’s why some of us remember the 80s fondly, back before Manhattan and now, increasingly, Brooklyn, became just like everywhere else.”

    You’re right. I much prefer that these large empty spaces stay vacant for eternity.

    It really helps me remember those yesteryear days of Brooklyn.

  5. Hmmm. Although I long ago aged out of Urban Outfitters, I always thought Anthropologie was cool. Their home furnishings are great.

    Quite disappointed at the owner’s politics. But are we disengenous about finding out the politics of the people behind everything we buy? If one is a liberal, you might never buy much of anything. Anything made in China (which is almost everything)is suspect, if not for poor labor relations and human rights abuses, then for environmental reasons. How much can you really do in everyday living?

  6. Yup, this is how it goes. First come the little boutiques, then come the condos, then come the chains. That’s why some of us remember the 80s fondly, back before Manhattan and now, increasingly, Brooklyn, became just like everywhere else.

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