hotel
Curbed dropped quite a bomb yesterday when it got the scoop on the latest hotel planned for Gowanus. Looks like there’s gonna be a boutique hotel designed by Andres Escobar rising on Fourth Avenue between Fifth and Sixth Streets. The development company behind the project goes by the name TONA. Anyone know what else they’ve done? We see no reason Brooklyn can’t support a boutique hotel. We’re just surprised no one’s built one in Williamsburg yet.
G-Slope Hotel Unveiled [Curbed]


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  1. Brooklyn’s Marriot is almost consistently booked up. There are some nice B&B’s in Park Slope for your money but the demand is far greater than the supply. There is that little auto repair shop on the corner in front of Staples that will eventually close and something tall will be built that covers up the view of the store. I don’t doubt that pep boys wouldn’t sell if someone offered them the right price. You could bulldoze the Pep Boys and the Staples in a weekend and never known that they even existed on the spot. I like the idea that 4 ave. becomes a boulevard with green space…

  2. It’s not just Park Slope “yuppies” as someone called them needing a place for the MIL, though that’s necessary too. Everyone I know outside NYC in the US or Europe would totally be very willing to stay in Brooklyn in a fun neighborhood with places nearby to eat, if the hotel is reasonable. And these people aren’t poor; they just aren’t thrilled about spending $250 or more a night for a tiny hotel room with no exterior windows in noisy overcrowded Midtown. Manhattan hotels are over the top expensive.

  3. Its all about price and if competitive they’l have the rooms booked no problem. Both this so-called boutique hotel and the H-Inn Expess on Union are much better situated than the one going up on Butler between 3rd and Nevins by far.

  4. This is so interesting, another hotel coming in, because I remember the headlines in one NY paper about the Holiday Inn Express opening in Gowanus said something about it being a “gamble” to open a hotel there. Obviously the Holiday Inn is doing well after all, b/c these folks now want in on the action.

  5. Yeah, that Holiday Inn is nice inside but I had to escort my mother-in-law two nights in a row past the car on the sidewalk with the flashing inner-bling lights going off, complete with the sketchy dad with babystroller at 11:30pm enjoying a 40. Not the most comforting experience.

  6. Brenda,

    I agree with you about the dissonance of a ’boutique’ hotel here, but that’s part of what zoning gets you, right? What more picturesque spot in Brooklyn can you put up an eight-story hotel on? The Brownstoner gang would flip out! Even the Brooklyn Marriott is on a relatively dismal artery, notwithstanding the court buildings.

    As far as I can figure, it’s either this, or you have no more hotel rooms in Brooklyn, or we all turn our houses into B&Bs.

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