hotel
Curbed dropped quite a bomb yesterday when it got the scoop on the latest hotel planned for Gowanus. Looks like there’s gonna be a boutique hotel designed by Andres Escobar rising on Fourth Avenue between Fifth and Sixth Streets. The development company behind the project goes by the name TONA. Anyone know what else they’ve done? We see no reason Brooklyn can’t support a boutique hotel. We’re just surprised no one’s built one in Williamsburg yet.
G-Slope Hotel Unveiled [Curbed]


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  1. Brenda, the sight of the tourists trying to cross 4th Ave. resembles the old video game “Frogger” if you recall it. The Holiday Inn should get Corcoran to write up their promo lit: “Just steps away from the Brooklyn Museum, Prospect Park, Empire State Building, Central Park, etc.

  2. I would like to put my mother-in-law someplace as well.
    Will this be on the Gowanus side of Fourth Ave.? If so, it’ll be catty-corner from MS 51. (not exactly the most boutique experience during school lunchtime)

  3. It’s true that the only option to put family up in the Slope has been the hideously snobby B&B on PPW. Has anyone been inside the Holiday Inn on Union yet? Can I put my mother-in-law there?

  4. At the prices charged for the most basic hotel room in NY, people don’t want to stay in a generic Best Western, they will stay in a “boutique” hotel and at least feel like they are getting their money’s worth.

    The whole boutique hotel phenom is completely played out such that it really has no meaning. Basically a boutique hotel now is a hotel that is not 400 rooms and not 100% roadside America generic.

  5. in my earlier comments about location, i did not mean to imply that a hotel could not do well at this location, only that a boutique hotel probably didn’t understand the market. btw, worked in three hotels, including as assistant manager

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